ASAD SALEEM

Hr

Lahore - Pakistanasadsmalik

Profile summary

Architect of culturally aligned HR frameworks that bridge regulatory compliance and business growth across the GCC and Pakistan. Transformative leader with proven ability to design and implement HR systems for complex scenarios including mergers, privatizations, and digital transitions. Combines technical mastery of HR analytics (workforce modeling, ISO 30414), HRIS solutions (SAP, Oracle), and labor regulations (UAE Emiratization/NAFIS, Pakistan labor laws) with hands-on experience in both corporate and consulting environments. Specializes in converting policy challenges into operational solutions, leveraging unique expertise in stakeholder alignment and organizational restructuring to drive measurable impact.

Career highlights

Digital Transformation Leadership: Led a digital transformation initiative (Project Daisy) that automated 40% of HR processes at Emirates Airlines.

Merger Integration Expertise: Directed HR integration for the dnata Travel merger, successfully retaining 90% of key talent.

Key skills

Skills
HR Due DiligenceHR Operations ManagementEmiratization StrategiesDigital HR TransformationPost-Merger IntegrationMultinational ComplianceOrganizational DesignLabor RelationsHR AnalyticsPower BIISO 30414 ReportingHRISSAP SuccessFactorsOracle HCMComplianceUAE Labor LawPakistan Labor Regulations

Professional experience

HR Manager - Shared ServicesJan 2008 - Jan 2021
Emirates Airlines | Dubai, UAE

Managed HR operations for 80,000+ global employees Led digital transformation (Project Daisy) that automated 40% of HR processes Directed HR integration for dnata Travel merger, retaining 90% of key talent Implemented analytics-driven workforce planning for 80,000+ internal customers Led and implemented several process automations and managed 63 bolt-on systems including HRMS, Business Objects (BO) HRMIS etc

  • Managed HR operations for 80,000+ global employees
  • Led digital transformation (Project Daisy) that automated 40% of HR processes
  • Directed HR integration for dnata Travel merger, retaining 90% of key talent
  • Implemented analytics-driven workforce planning for 80,000+ internal customers
  • Led and implemented several process automations and managed 63 bolt-on systems including HRMS, Business Objects (BO) HRMIS etc
Manager - HR & Social ComplianceJan 2003 - Jan 2007
Soorty Enterprises | Pakistan

Designed and implemented ISO 9001/14000-compliant systems Reduced absenteeism by 15% through data-driven interventions Established Pakistan's first performance-linked pay structure in denim industry Coordinated the successful implementation of Oracle based HRMS

  • Designed and implemented ISO 9001/14000-compliant systems
  • Reduced absenteeism by 15% through data-driven interventions
  • Established Pakistan's first performance-linked pay structure in denim industry
  • Coordinated the successful implementation of Oracle based HRMS

Education

Master's, Human Resource Management
Murdoch University, Australia – Dubai Campus
Certificate, Human Resource Management
Murdoch University, Australia – Dubai Campus
Diploma, Human Resource Management
Murdoch University, Australia – Dubai Campus